Tuesday, March 20, 2018

Storyboarding a TV Commercial, Part 3

Sometimes there are client changes.

In this case, the client liked the general idea of the Grim Reaper slipping on a banana peal, but felt there wasn't enough emphasis on healthy living. The human factor was missing. So the creative team came up with a new scenario, which would require a new storyboard for a second client presentation.

For next week: Read the script, then create a new thumbnail storyboard. Like last time, use a storyboard template and include grey scale values in all your thumbnails.

REVISED SCRIPT

Frame 1: Grim is hiding behind a tree at the park. Camera is behind him looking with him toward a park bench. Someone is sitting on the bench with their back to camera.

Frame 2: Reverse angle - camera is in front of bench, close up on slightly overweight, middle-aged woman in work out clothing. she is happy, eating a banana. Over her shoulder we can see the tree with Grim peaking out from behind the trunk.

Frame 3: Grim begins to creep toward woman.

Frame 4: Woman, oblivious to Grim's approach, tosses banana peel over her shoulder.

Frame 5: CU (close up) on flying banana peel.

Frame 6: Grim wipes out on the banana peel.

Frame 7: In foreground we see a dazed Grim propped up on one elbow, the banana peel on the grass nearby. Further in the distance, the middle-aged woman jogs away, still oblivious.

Frame 8: Quick cut to a hand, finger extended, pressing the ON button on a blender. A fruit smoothy swirls inside the glass pitcher section of the blender.

Frame 9: Quick cut to a hand reaching into frame to pick up a pair of running shoes.

Frame 10: Text screen: Headline: Move It or Lose It Logo: Participaction (you can find the logo here: https://www.participaction.com/en-ca ) Footer: Visit participaction.com

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