For our next assignment you will be creating digital illustrations for the Toronto Police Services recruiting program. Our clients will be providing feedback at various stages. The best designs and illustrations will go live on their instagram page.
You will need to complete an initial series of brainstorm sketches, based on your research at the Toronto Police Services website and their instagram page.
The client has provided the following information regarding their communication needs:
1.) "One Career, Many Opportunities" is our tagline. It should be incorporated in some interesting, creative way into your design(s)
2.) The format of each piece is to be square, for use on Instagram. Additionally, there may be potential reuse for print (possibly posters?) so we will deliver 300 dpi print-ready files rather than just 72 dpi web-ready files. When designing your thumbnails, consider that the image area might need to be modified to a vertical rectangle (poster) format and plan for that eventuality.
3.) Diversity is essential. Portray different races and genders, but also different ages and differently abled people
4.) The priority careers we should illustrate are police constables, parking enforcement officers, district special constables and communication operators.
You will find photo reference of uniforms by researching the Toronto Police Service's instagram page (see link above). You can also use Google Image Search.
5.) Our clients are open to seeing any and all concepts you can come up with and have no specific art direction regarding imagery/concepts they'd like to see.
Some important considerations as you begin your brainstorming sketches: illustration is not photography. Think of ways to differentiate your artwork from what could just as easily be photographed. Think about stylization, design and composition, non-literal colour, montage and conceptual approaches.
Thumbnailing
As always, we will go through three preparatory steps as with any project : Brainstorms Sketches > Thumbnail Sketches > Comp Sketch.
We can't go to a comp sketch until the client has had a look at your thumbnail concepts, so the thumbnails will need to be quite comprehensive as well.
They should have values indicated in grey scale. The type should be either very well sketched or placed digitally.
They can be any size/res as long as they are square and aren't pixelated when viewed on screen.
Please add your thumbnail sketches to your blog post, below the brainstorm sketches
